Before we decide if SEO writing is useful for your business, let’s see what it is – what it isn’t.
What is SEO Writing?
This is a writing technique that takes into account the need to rank well in search engines (such as Google and Yahoo). In fact, SEO copy isn’t much different from other types of writing. The main difference between “normal” articles and SEO articles is that the latter takes keywords into account.
Keywords are terms that people type in search engines when they search for content. If the content of your web page contains the above keywords, search engines may think that your website is relevant to the user who typed the search term. Therefore, this increases the likelihood that your website link will be displayed to searchers, who may choose to click to visit your website.
What is not SEO writing
Because keywords play a central role in SEO ad writing, some writers and marketers go too far in creating website copy. For example, if they want to score well on the keyword “pink teddy bear”, they will unnaturally repeat the phrase multiple times in the article. They hope to get Google and other search engines to show links to people looking for pink teddy bears.
However, this is not real SEO writing. In fact, this is called “keyword overuse”. And all search engines have advanced algorithms that can analyze web content and prepare to detect such techniques. Websites that use them have been marked as spam.
Can Your Business Benefit From SEO Writing Services?
of course! As mentioned in the previous paragraphs, as long as the service provider writes the actual SEO copy.
Good SEO copy can help you drive more targeted traffic to your business website. More targeted traffic almost always yields more profit.
If you study the topic further, you will most likely find articles recommending keyword completion and even teaching the author how to do it. But don’t get excited about it: while the keyword count is uncommon, it doesn’t take long. Websites written with unethical SEO are always found and punished by search engines. Just a matter of time.
Professional SEO writing is fair and effective. This is what your business needs to take advantage of the many opportunities that internet entrepreneurs have to offer.